About Us
At Fitness & Proteins, we believe that real fitness begins with real nutrition.
We are a trusted multi-brand channel partner specializing in authentic sports nutrition and wellness supplements. Our mission is simple — to make 100% genuine fitness products easily accessible to athletes, gym-goers, and fitness enthusiasts across India.
With the rise of counterfeit supplements in the market, we built this platform to bring only verified, original, and lab-trusted brands under one roof. From proteins and mass gainers to pre-workouts, amino acids, and wellness supplements, every product we offer goes through strict authenticity checks before reaching our customers.
Our Journey
Ankur Annadate
Founder – Fitness & Proteins
Ankur Dhanyakumar Annadate is the founder and visionary behind Fitness & Proteins. With over 15 years of experience in the fitness and supplement industry, he built the brand with a clear mission — to fight fake supplements and create a trusted space for genuine nutrition.
Starting from a small initiative serving local fitness communities, Ankur focused on building strong relationships with trusted brands, gym owners, and athletes. His commitment to authenticity and quality has helped Fitness & Proteins grow into a reliable name among serious fitness enthusiasts.
Today, he continues to lead the brand with a strong focus on trust, transparency, and long-term growth.
- 8888206413
Rohan Annadate
Co-Founder – Fitness & Proteins
Rohan Dhanyakumar Annadate is the co-founder of Fitness & Proteins and a key force behind its expansion and operations. With a deep passion for fitness and business, he has played an important role in building strong customer relationships and ensuring smooth day-to-day operations.
His practical approach and close connection with the fitness community have helped the brand grow steadily while maintaining its core promise of authenticity.
Rohan continues to work closely with gyms and trainers to strengthen the brand’s presence and customer trust.
- 9405625722
Prasad Jain
Phaltan Branch Head – Fitness & Proteins
Prasad Vijay Jain leads the Fitness & Proteins Phaltan branch and plays a key role in expanding the brand’s regional presence. He is responsible for bringing the brand’s values of authenticity and quality to the local fitness community.
Through strong local relationships and consistent service, he has helped build trust among athletes and fitness enthusiasts in the region.
Prasad continues to focus on growing the Phaltan network while maintaining the brand’s commitment to genuine supplements.
- 8600824376
Sarthak Jain
Sangli Branch Head – Fitness & Proteins
Sarthak Jain leads the Fitness & Proteins Sangli branch and plays a vital role in strengthening the brand’s retail presence in the region. Known for his dedication to customer experience and product authenticity, he ensures that fitness enthusiasts in Sangli get access to only genuine and trusted supplements.
With a strong understanding of local fitness trends and customer needs, Sarthak has helped build a loyal community around the Sangli store. His focus remains on expanding awareness about authentic nutrition while delivering reliable service to every customer.
Sarthak continues to work towards growing the Sangli network while upholding the brand’s core values of trust, transparency, and genuine products.
- 9096829701
What Makes Us Different
100% Authentic Products
We partner only with authorized distributors and verified brands, ensuring every product you buy is original and safe.
Multi-Brand Advantage
A curated selection of top global and Indian supplement brands, helping customers choose what truly suits their goals.
Trust Built Over Years
Our reputation is built on transparency, consistency, and long-term customer relationships.
Fitness-First Approach
We are not just sellers — we are fitness believers who help customers choose supplements responsibly.
Our Mission
To become India’s most trusted name in authentic sports nutrition distribution, where every customer can buy supplements with complete confidence and zero doubt.
Our Viaion
To build a fitness ecosystem where quality nutrition is accessible, transparent, and trustworthy, empowering more people to achieve their transformation goals safely.
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